Strategic marketing for nonprofit organizations /
Kotler, Philip.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill.
0138519323
Nonprofit organizations--Marketing.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill.
0138519323
Nonprofit organizations--Marketing.