Quantitative analysis for marketing management /
King, William Richard.
Quantitative analysis for marketing management / William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. : ill.
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision-making--Mathematical models.
Quantitative analysis for marketing management / William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. : ill.
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision-making--Mathematical models.