Applications of management science in marketing /
Applications of management science in marketing /
Edited by David B. Montgomery and Glen L. Urban.
- Englewood Cliffs, NJ : Prentice-Hall, 1970.
- xiii, 481 p. : ill. ; 23 cm.
- Prentice-Hall international series in management .
0130388513
Marketing--Addresses, essays, lectures.
0130388513
Marketing--Addresses, essays, lectures.