Marketing models: quantitative applications /
Marketing models: quantitative applications /
edited by Ralph L. Day.
- Scranton : International Textbook Co., 1964.
- xiv, 671 p. : ill.
- The International series in marketing. .
- Day, Ralph L. .
Marketing--Mathematic models.
Consumer behavior--Mathematic models.
Marketing--Mathematic models.
Consumer behavior--Mathematic models.