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Sales promotion and modern merchandising

Luick, John F.

Sales promotion and modern merchandising John F. Luick William Lee Ziegler - New York McGraw-Hill [1968] - xi, 134 p. ill. 21 cm - Perspectives in marketing series .

Subjects--Topical Terms:
Sales promotion
Merchandising

Dewey Class. No.: 658.8 / 2

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