Strategic marketing for libraries : a handbook /
Wood, Elizabeth J.
Strategic marketing for libraries : a handbook / Elizabeth J. Wood with assistance from Victoria L. Young. - New York : Greenwood Press, 1988. - xv, 214 p. : ill. - The Greenwood library management collection, 0894-2986 .
0313244057
93025126
Libraries--Marketing.
Library planning.
Libraries--Public relations
Strategic marketing for libraries : a handbook / Elizabeth J. Wood with assistance from Victoria L. Young. - New York : Greenwood Press, 1988. - xv, 214 p. : ill. - The Greenwood library management collection, 0894-2986 .
0313244057
93025126
Libraries--Marketing.
Library planning.
Libraries--Public relations