Cases in marketing management
Bernhardt, Kenneth L., 1944-
Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear - Dallas, Texas Business Publications 1978 - xv, 570 p. ill. 24 cm.
Includes index
Marketing--Management--Case studies
Marketing--Decision making--Case studies
658.8
Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear - Dallas, Texas Business Publications 1978 - xv, 570 p. ill. 24 cm.
Includes index
Marketing--Management--Case studies
Marketing--Decision making--Case studies
658.8