Macmillan dictionary of marketing & advertising /
Baker, Michael John.
Macmillan dictionary of marketing & advertising / Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]. - New York : Nichols Pub. Co., 1984. - 217 p. : ill.
0333516044 : $42.50
91035141
Marketing--Dictionaries.
Advertising--Dictionaries.
Macmillan dictionary of marketing & advertising / Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]. - New York : Nichols Pub. Co., 1984. - 217 p. : ill.
0333516044 : $42.50
91035141
Marketing--Dictionaries.
Advertising--Dictionaries.