Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing to women : a global perspective /

Bartos, Rena.

Marketing to women : a global perspective / by Rena Bartos. - Oxford : Heinemann Professional Publishing, c1989. - xvii, 320 p. : ill.

0434902489

90035096


Women consumers.
Marketing.
Women--Employment.
Women in advertising.