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Readership research and the planning of press schedules /

Consterdine, Guy, 1942-

Readership research and the planning of press schedules / Guy Consterdine. - Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, c1988. - vii, 178 p. : ill.

ISBN: 0566050714

LCCN: 90011157

Subjects--Topical Terms:
Readership surveys--Great Britain.
Advertising media planning--Great Britain.
Advertising, Newspapers--Great Britain.
Advertising, Magazine--Great Britain.