Why people buy /
O'Shaughnessy, John.
Why people buy / John O'Shaughnessy. - New York : Oxford University Press, 1987. - vi, 195 p. : ill.
0195040864 (alk. paper) 0195040872 (pbk. : alk. paper)
Consumers.
Motivation research (Marketing)
Purchasing.
HF5415.3 / .O84 1987
658.8/342�19
Why people buy / John O'Shaughnessy. - New York : Oxford University Press, 1987. - vi, 195 p. : ill.
0195040864 (alk. paper) 0195040872 (pbk. : alk. paper)
Consumers.
Motivation research (Marketing)
Purchasing.
HF5415.3 / .O84 1987
658.8/342�19