International dictionary of marketing and communication /
Jefkins, Frank.
International dictionary of marketing and communication / by Frank Jefkins. - London : Blackie, c1987. - vii, 391 p. ; 23 cm.
0216922542
Marketing--Dictionaries.
International dictionary of marketing and communication / by Frank Jefkins. - London : Blackie, c1987. - vii, 391 p. ; 23 cm.
0216922542
Marketing--Dictionaries.