Principles of marketing /
Lusch, Robert F.
Principles of marketing / Robert F. Lusch, Virginia N. Lusch. - Boston, MA : Kent, c1987. - xxvi, 757 p. : col. ill.
0534038972
Marketing.
Marketing--Management.
658.8
Principles of marketing / Robert F. Lusch, Virginia N. Lusch. - Boston, MA : Kent, c1987. - xxvi, 757 p. : col. ill.
0534038972
Marketing.
Marketing--Management.
658.8