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Winning back your market : the inside stories of the companies that did it /

Sheth, Jagdish N.

Winning back your market : the inside stories of the companies that did it / Jagdish N. Sheth. - New York : Wiley, c1985. - ix, 228 p. : ill.

ISBN: 0471809047 : $17.95 (est.)

Subjects--Topical Terms:
Product management.
Marketing--Management

LC Class. No.: HF5415.15 / .S46 1985

Dewey Class. No.: 658.8�19