Radio & television commercial /
Book, Albert C.
Radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. - 2nd ed. - Chicago, Ill. : Crain Books, c1984. - v, 222 p. : ill.
0872510956 (pbk.)
Broadcast advertising--United States.
Radio advertising--United States.
Television advertising--United States.
HF6146.B74 / B66 1984
659.14/0973�19
Radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. - 2nd ed. - Chicago, Ill. : Crain Books, c1984. - v, 222 p. : ill.
0872510956 (pbk.)
Broadcast advertising--United States.
Radio advertising--United States.
Television advertising--United States.
HF6146.B74 / B66 1984
659.14/0973�19