Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing handbook /

Marketing handbook / edited by Edwin E. Bobrow, Mark David Bobrow. - Homewood, Ill. : Dow Jones-Irwin, c1985. - 2 v. : ill.

Contents : v.1. Marketing practices -- v.2. Marketing management.

0870945238


Marketing.

HF5415 / .M2988 1985 vol. 1

658.8 s 658.8�19