Cases in marketing management and strategy
Blackwell, Roger D.
Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk - Chicago Dryden Press c1985 - x, 555 p. ill 24 cm. - Dryden Press series in marketing .
Marketing--Management--Case studies
658.8
Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk - Chicago Dryden Press c1985 - x, 555 p. ill 24 cm. - Dryden Press series in marketing .
Marketing--Management--Case studies
658.8