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Services marketing text, cases & readings

Lovelock, Christopher H.

Services marketing text, cases & readings Christopher H. Lovelock - Englewood Cliffs, N.J Prentice-Hall c1984 - xiv, 492 p. ill. 25 cm. - The Prentice-Hall series in marketing .

Subjects--Topical Terms:
Marketing
Professions--Marketing
Service industries

Dewey Class. No.: 658.8

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