Matheson Library
Empowering Knowledge, Inspiring Discovery

A managerial introduction to marketing /

Staudt, Thomas A.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Tayor. - 2nd ed. - Englewood Cliffs : Prentice-Hall, c1970. - xvi, 618 p. ; 24 cm.

Includes index.

71-113044


Marketing--Management.
Marketing.
Management.