Matheson Library
Empowering Knowledge, Inspiring Discovery

Advertising management

Aaker, David A.

Advertising management David A. Aaker, John G. Myers - 2d ed. - Englewood Cliffs, N.J Prentice-Hall c1982 - xiii, 560 p. ill. 24 cm. - Prentice-Hall international series in management .


Advertising--Management

659.1