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Otto Kleppner's Advertising procedure

Kleppner, Otto, 1899-

Otto Kleppner's Advertising procedure Otto Kleppner, Thomas Russell, Glenn Verrill. - 8th ed. - Englewood Cliffs, NJ Prentice Hall c1983 - xvi, 636 p., [7] p. of plates ill. 24 cm. - The Prentice-Hall series in marketing .

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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