Marketing research analysis and measurement
Chisnall, Peter M.
Marketing research analysis and measurement Peter M. Chisnall - 2nd ed. - London New York McGraw-Hill c1981 - xi, 391 p. 24 cm.
Includes bibliographical references and index
Marketing research
658.8 / 3
Marketing research analysis and measurement Peter M. Chisnall - 2nd ed. - London New York McGraw-Hill c1981 - xi, 391 p. 24 cm.
Includes bibliographical references and index
Marketing research
658.8 / 3