Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw.
Material type: TextPublication details: Homewood, Ill. : R. D. Irwin, 1967.Description: xiii, 665 p. : illSubject(s):Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Matheson Library Main Collection | Main Collection | 658.82 E57 (Browse shelf(Opens below)) | 127 | Recat. | 121369 |
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