Matheson Library
Empowering Knowledge, Inspiring Discovery
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Marketing : an introduction / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1987.Description: xxi, 595 p. : col. illISBN:
  • 0135577454
Subject(s): DDC classification:
  • 658.8�19
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Item type Current library Call number Status Date due Barcode
Books Books Matheson Library 658.8 K87m (Browse shelf(Opens below)) Available 061152

"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.

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