Matheson Library
Empowering Knowledge, Inspiring Discovery

Fundamentals of advertising research Alan D. Fletcher, Thomas A. Bowers

By: Contributor(s): Material type: TextTextPublication details: Columbus, Ohio Grid Pub c1983Edition: 2nd edDescription: xi, 343 p. ill. 24 cmSubject(s): DDC classification:
  • 659.1 072
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 659.1072 F612f 1983 (Browse shelf(Opens below)) Available 023306

0882442600

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